Lumion vs HubSpot
AI that answers calls and texts 24/7 on every plan, connected to the HubSpot CRM you already use.
In short. Lumion's AI answers calls, texts, website chat, email and Instagram, Facebook and TikTok DMs 24/7 on every plan, from $495 a month, and connects to HubSpot so you can keep your CRM. HubSpot's Customer Agent needs a Professional plan and required onboarding, costs about $0.50 per resolved conversation, answers calls only in beta, and SMS isn't in its channel list (as of Nov 13, 2026).
Where Lumion wins
Calls and texts, answered 24/7
Lumion's AI answers phone calls and texts 24/7 on every plan, along with website chat, email and Instagram, Facebook and TikTok DMs.
HubSpot: HubSpot's Customer Agent channel list has Facebook, WhatsApp, live chat, forms, email and calling in beta; SMS and Instagram are not in it (as of Nov 13, 2026).4
AI credits included, no upgrade needed
Every Lumion plan includes 250 to 4,000 AI credits a month, starting at $495 a month.
HubSpot: HubSpot's Customer Agent needs a Professional or Enterprise plan and uses credits: 50 (about $0.50) per resolved conversation and 50 per voice minute.2–3
Texting built in
Texting is part of every Lumion plan, with 5,000 team texts and emails a month on Core and bulk SMS from Plus.
HubSpot: HubSpot texting is a $75 a month add-on for Professional and Enterprise plans, sent from US numbers.5–6
Keep HubSpot, add Lumion
Lumion connects to HubSpot on every plan, so HubSpot stays your CRM while Lumion answers and follows up with your leads.
HubSpot: HubSpot's own AI agent means moving up to Professional, with $1,500 to $3,000 in required one-time onboarding.1,3
Lumion vs HubSpot at a glance
From each company's own public pages, checked November 13, 2026. “Not listed” or “not described” means we didn't find it on HubSpot's pages that day.
| Feature | Lumion | HubSpot |
|---|---|---|
| The AI, 24/7 | ||
| Answers phone calls | Yes, 24/7, on every plan | In beta: Customer Agent can answer calls2,4 |
| Answers texts | Yes, 24/7, on every plan | Not in Customer Agent's channel list (as of Nov 13, 2026); texting is a $75 a month add-on4–5 |
| Answers website chat | Yes, 24/7, on every plan | Yes (live chat)4 |
| Answers email | Yes, 24/7, on every plan | Yes4 |
| Answers Instagram, Facebook and TikTok DMs | Yes, 24/7, on every plan | Facebook; Instagram and TikTok are not in Customer Agent's channel list (as of Nov 13, 2026)4 |
| One system | ||
| One inbox for every channel | Yes: phone, SMS, email, mail, website chat and Instagram, Facebook and TikTok DMs, plus iPhone and Android apps | Help desk inbox for chat, email, forms, calling, WhatsApp and Messenger (Service Hub)7 |
| Follow-up journeys | Customer Journeys: inbound on Core; outbound and re-engagement on Plus; unlimited custom journeys on Pro | Workflows on Professional and Enterprise plans8 |
| Your CRM, or ours | Connects to Salesforce, HubSpot or LeadSquared on every plan, or runs as your CRM; API included | HubSpot is the CRM, with 2,000+ apps9 |
| Phone system | 1 number on Core and Plus; a full phone system with 25 numbers and porting on Pro | Calling minutes by plan; inbound calls need a HubSpot-provided number1 |
| Payments and payment plans | $250 a month on any plan: payment plans, including interest-bearing ones serviced under NMLS licensing in 48 states, plus invoices, employer payments, POS terminals and checkout | HubSpot Payments or Stripe for one-time, recurring, deposit and partial payments, with a 0.5% to 0.75% platform fee10 |
| What you pay | ||
| Published pricing | Yes: Core $495, Plus $795 and Pro $1,995 a month; 10% less paid annually | Starter from $20 a seat; Customer Agent needs Professional, from $100 a seat (Sales or Service Hub) or $890 a month (Marketing Hub)1,3 |
| AI and messaging in the price | Yes: 250 to 4,000 AI credits a month, plus team calls, texts and emails (Core: 2,000 minutes and 5,000 texts and emails) | Professional includes 3,000 credits a month; Customer Agent uses 50 per resolved conversation; texting is a $75 add-on1–2,5 |
| Dedicated customer success manager | Yes, on every plan | Required one-time onboarding of $1,500 to $3,000 on Professional; phone support from Professional1 |
See Lumion answer your own calls, texts and DMs in a 20-minute demo.
Book a demoPricing, side by side
As published on each company's own site, checked November 13, 2026. Usage, add-ons and taxes can change the total.
Lumion
- Core
- $495 / mo
- Plus
- $795 / mo
- Pro
- $1,995 / mo
- Enterprise
- Custom
- Paid annually
- 10% less
- AI credits included
- 250 to 4,000 / mo
- Extra AI credits
- 100 for $39
- Payments add-on
- $250 / mo
Every plan is a 12-month agreement, billed monthly or paid annually up front.
HubSpot
- Starter
- From $20 / mo per seat
- Sales or Service Hub Pro
- From $100 / mo per seat
- Marketing Hub Pro
- From $890 / mo
- Required onboarding (Pro)
- $1,500 to $3,000, one time
- Customer Agent
- 50 credits (about $0.50) per resolution
- Voice (beta)
- 50 credits per minute
- Texting add-on
- $75 / mo
Professional hubs include 3,000 credits a month; extra credits are $0.01 each.1–3,5
Who each one is for
Choose Lumion if
- Your leads call and text, and you want AI answering both 24/7.
- You want Instagram, Facebook and TikTok DMs in the same inbox.
- You want AI credits and texting included, without upgrading to Professional.
- You want to keep HubSpot as your CRM and add Lumion on top.
Choose HubSpot if
- You want one suite for marketing email, sales and service, and your leads mostly reach you by chat or email.
Switching from HubSpot to Lumion
Keep HubSpot as your CRM: Lumion connects to it on every plan.
- 01
Connect your CRM
Lumion links to Salesforce, HubSpot or LeadSquared on every plan, or it can be your CRM.
- 02
Bring your channels
Point your phone line, texting, website chat and Instagram, Facebook and TikTok accounts at Lumion. Pro adds a full phone system and number porting.
- 03
Train your AI agent
Give it your knowledge, rules and skills, and test it before it talks to a lead.
- 04
Turn on journeys
Start with the inbound journey on Core. Plus adds outbound and re-engagement journeys.
A dedicated customer success manager works through it with you on every plan.
From a Lumion customer
4
follow-ups per student, every one sent by Lumion's AI
Arclabs Welding School put 1,249 interviewed-but-not-enrolled students from Salesforce into a Lumion journey. In the first 3 weeks, Lumion's AI reached 1,151 of them by text and phone.
Questions, answered
Lumion vs HubSpot
Does Lumion work with HubSpot?
Yes. Every Lumion plan connects to HubSpot, as well as Salesforce and LeadSquared, so you can keep HubSpot as your CRM while Lumion's AI answers and follows up with your leads on calls, texts, chat, email and social DMs.
How much does HubSpot's Customer Agent cost?
HubSpot says Customer Agent requires a Professional or Enterprise edition and runs on HubSpot Credits: 50 credits, or $0.50, per resolved text conversation, and 50 credits a minute for voice, which is in beta. Professional plans include 3,000 credits a month. Checked November 13, 2026.2–3
Can HubSpot's AI answer phone calls?
In beta. HubSpot's knowledge base lists calling (BETA) among the channels Customer Agent can be assigned to, alongside Facebook, WhatsApp, live chat, forms and email. Lumion's AI answers phone calls on every plan.4
Can HubSpot's AI reply to text messages?
SMS is not in the channel list of HubSpot's Customer Agent docs as of November 13, 2026. HubSpot texting is a $75 a month add-on for Professional and Enterprise plans, sent from US numbers. Lumion's AI replies to texts 24/7 on every plan.4–6
How much does Lumion cost?
Core $495, Plus $795 and Pro $1,995 a month, on a 12-month agreement; paying the year up front takes 10% off. Enterprise is custom. Every plan includes AI credits (250, 1,000 or 4,000 a month), and Payments is $250 a month on any plan.
Sources
Every HubSpot fact on this page comes from HubSpot's own website, help center or announcements, checked . Lumion facts come from lumion.ai/pricing. Spotted something out of date? Tell us and we'll fix it.
| # | Page | What it supports | Page date |
|---|---|---|---|
| 1 | Product and services catalog: productslegal.hubspot.com/hubspot-product-and-services-catalog/products | Seat prices; Marketing Hub Professional from $890 a month; required onboarding fees; included credits; calling minutes; HubSpot-provided numbers; support by plan | Not shown |
| 2 | Product and services catalog: HubSpot Creditslegal.hubspot.com/hubspot-product-and-services-catalog | 50 credits per resolved conversation; 50 credits per voice minute (beta); $0.010 per extra credit | Not shown |
| 3 | Breeze Customer Agenthubspot.com/products/artificial-intelligence/ai-customer-service-agent | Requires Professional or Enterprise; $0.50 per resolution | Not shown |
| 4 | Deploy Customer Agent to channels (knowledge base)knowledge.hubspot.com/customer-agent/deploy-the-customer-agent-to-channels | Channel list: Facebook, WhatsApp, calling (beta), live chat, form and email | Oct 5, 2026 |
| 5 | Product and services catalog: add-onslegal.hubspot.com/hubspot-product-and-services-catalog/add-ons | SMS add-on, $75 a month, for Sales or Service Hub Professional and Enterprise | Not shown |
| 6 | Set up SMS messaging (knowledge base)knowledge.hubspot.com/sms/set-up-sms-messaging | SMS is sent only from US-based numbers | Nov 2, 2026 |
| 7 | Help desk workspace (knowledge base)knowledge.hubspot.com/help-desk/overview-of-the-help-desk-workspace | Chat, email, form, calling, custom, WhatsApp and Facebook Messenger channels | Nov 13, 2026 |
| 8 | Create workflows (knowledge base)knowledge.hubspot.com/workflows/create-workflows | Workflows on Professional and Enterprise | Not shown |
| 9 | HubSpot Smart CRMhubspot.com/products/crm | More than 2,000 marketplace apps | Not shown |
| 10 | HubSpot Paymentshubspot.com/products/commerce/payments | One-time, recurring, deposit and partial payments; 0.5% to 0.75% platform fee | Not shown |
| L1 | Lumion pricinglumion.ai/pricing | Every Lumion fact on this page: plans, prices, AI credits, channels, integrations, Payments and compliance | Live page |
| L2 | Lumion customer data, Arclabs Welding School | The follow-up figures under “From a Lumion customer” (Sep 21–Oct 12, 2026) | Internal |