# Lumion vs Hatch

> AI for any business that runs on leads, with social DMs, published pricing and payment plans.

Last updated November 13, 2026. Page: https://lumion.ai/compare/lumion-vs-hatch

**In short.** Lumion's AI answers calls, texts, website chat, email and Instagram, Facebook and TikTok DMs 24/7 in one inbox, with published pricing from $495 a month, AI credits included and payment plans built in. Hatch, which joined Yelp in 2026, sells AI CSRs to home-service businesses across voice, text, email and web chat, quoted per location as a platform fee plus usage; social DMs and payments are not described in its product pages (as of Nov 13, 2026).

## Where Lumion wins

### Every channel, including social DMs

- Lumion: Lumion's AI answers Instagram, Facebook and TikTok DMs alongside calls, texts, chat and email, in one Unified Inbox.
- Hatch: Hatch's AI CSRs work on calls, texts, email and web chat that continues by text; Instagram and Facebook DMs are not described in its product pages or docs (as of Nov 13, 2026). [2, 5, 13]

### Pricing you can see

- Lumion: Core $495, Plus $795 and Pro $1,995 a month, with AI credits included.
- Hatch: Hatch doesn't publish dollar prices: it quotes a platform fee plus usage for contacts, AI conversations and messaging, per location. [1]

### Payments built in

- Lumion: Lumion Payments adds payment plans, invoices and checkout for $250 a month on any plan.
- Hatch: Payment features are not described in Hatch's product pages or docs (as of Nov 13, 2026). [1, 13]

### Built for any business

- Lumion: Lumion is built first for career schools and works for any business that runs on leads.
- Hatch: Hatch serves home-service and home-improvement businesses. [11]

## Lumion vs Hatch at a glance

| | Lumion | Hatch |
|---|---|---|
| **The AI, 24/7** | | |
| Answers phone calls | Yes, 24/7, on every plan | Yes: Voice AI, inbound and outbound [3] |
| Answers texts | Yes, 24/7, on every plan | Yes [2, 4] |
| Answers website chat | Yes, 24/7, on every plan | A web chat widget that continues the conversation by text [5] |
| Answers email | Yes, 24/7, on every plan | Yes [2, 4] |
| Answers Instagram, Facebook and TikTok DMs | Yes, 24/7, on every plan | Not described in Hatch's product pages or docs (as of Nov 13, 2026); Facebook appears as a lead source [9, 13] |
| **One system** | | |
| One inbox for every channel | Yes: phone, SMS, email, mail, website chat and Instagram, Facebook and TikTok DMs, plus iPhone and Android apps | Command Center: cross-channel cards on boards [6] |
| Follow-up journeys | Customer Journeys: inbound on Core; outbound and re-engagement on Plus; unlimited custom journeys on Pro | Journey Builder: voice, SMS and email sequences [7–8] |
| Your CRM, or ours | Connects to Salesforce, HubSpot or LeadSquared on every plan, or runs as your CRM; API included | Two-way sync with ServiceTitan, Jobber, HubSpot, Salesforce and others [7, 9] |
| Phone system | 1 number on Core and Plus; a full phone system with 25 numbers and porting on Pro | A number per workspace, call forwarding and warm transfers [3, 10] |
| Payments and payment plans | $250 a month on any plan: payment plans, including interest-bearing ones serviced under NMLS licensing in 48 states, plus invoices, employer payments, POS terminals and checkout | Not described in Hatch's product pages or docs (as of Nov 13, 2026) [1, 13] |
| **What you pay** | | |
| Published pricing | Yes: Core $495, Plus $795 and Pro $1,995 a month; 10% less paid annually | No: a platform fee plus usage, quoted per location [1] |
| AI and messaging in the price | Yes: 250 to 4,000 AI credits a month, plus team calls, texts and emails (Core: 2,000 minutes and 5,000 texts and emails) | No: usage for contacts, AI conversations and messaging is priced on top of the platform fee [1] |
| Dedicated customer success manager | Yes, on every plan | White-glove onboarding; support by Zoom, email and in-app chat [1] |

## Pricing (as published, checked November 13, 2026)

**Lumion**

- Core: $495 / mo
- Plus: $795 / mo
- Pro: $1,995 / mo
- Enterprise: Custom
- Paid annually: 10% less
- AI credits included: 250 to 4,000 / mo
- Extra AI credits: 100 for $39
- Payments add-on: $250 / mo

Every plan is a 12-month agreement, billed monthly or paid annually up front.

**Hatch**

- Tiers: Standard, Pro, Enterprise
- Priced as: Platform fee plus usage
- Billed: Monthly, per location
- Dollar prices: Not published

Usage covers contacts, AI conversations and messaging. [1]

## Who each one is for

**Choose Lumion if**

- You're outside home services, or your leads DM you on Instagram, Facebook or TikTok.
- You want published pricing with AI credits included.
- You want a CRM built in, or a Salesforce, HubSpot or LeadSquared connection.
- You want payment plans, invoices and checkout in the same system.

**Choose Hatch if**

- You run a home-service business on ServiceTitan, Jobber or AccuLynx and want AI booking from your field-service calendar.

## Switching from Hatch to Lumion

Bring your channels and contacts into Lumion, or connect the CRM you already use.

1. **Connect your CRM.** Lumion links to Salesforce, HubSpot or LeadSquared on every plan, or it can be your CRM.
2. **Bring your channels.** Point your phone line, texting, website chat and Instagram, Facebook and TikTok accounts at Lumion. Pro adds a full phone system and number porting.
3. **Train your AI agent.** Give it your knowledge, rules and skills, and test it before it talks to a lead.
4. **Turn on journeys.** Start with the inbound journey on Core. Plus adds outbound and re-engagement journeys.

A dedicated customer success manager works through it with you on every plan.

## From a Lumion customer

**4** follow-ups per student, every one sent by Lumion's AI. Arclabs Welding School put 1,249 interviewed-but-not-enrolled students from Salesforce into a Lumion journey. In the first 3 weeks, Lumion's AI reached 1,151 of them by text and phone.

_Median touches per student reached, Sep 21–Oct 12, 2026. Touches are delivered texts plus AI calls that were answered or reached voicemail. Lumion data._

## Questions, answered

### Is Lumion a good alternative to Hatch?

Yes, especially if you're outside home services or your leads come in by social DM. Lumion's AI answers Instagram, Facebook and TikTok DMs alongside calls, texts, chat and email, with published pricing from $495 a month. Hatch sells AI CSRs to home-service businesses, quoted per location. [1, 11]

### How much does Hatch cost?

Hatch doesn't publish dollar prices. Its pricing page says Hatch quotes on your locations and volume: three annual tiers (Standard, Pro and Enterprise) billed monthly per location, as a platform fee plus usage. Checked November 13, 2026. [1]

### How much does Lumion cost?

Core $495, Plus $795 and Pro $1,995 a month, on a 12-month agreement; paying the year up front takes 10% off. Enterprise is custom. Every plan includes AI credits (250, 1,000 or 4,000 a month), and Payments is $250 a month on any plan.

### Is Hatch part of Yelp?

Yes. Hatch's October 1, 2026 announcement says Hatch was founded in 2018 and joined Yelp in 2026. The Hatch compared here is the AI CSR platform at usehatchapp.com. [12]

### Does Hatch answer Instagram or Facebook messages?

Instagram and Facebook DMs are not described as an AI channel in Hatch's product pages or docs as of November 13, 2026; Facebook appears as a lead-source integration. Lumion's AI answers Instagram, Facebook and TikTok DMs on every plan. [9, 13]

## Sources

Every Hatch fact comes from Hatch's own website, help center or announcements, checked November 13, 2026. "Not listed" or "not described" means we didn't find it on the pages named, that day.

1. [Hatch pricing](https://www.usehatchapp.com/pricing): Quotes on locations and volume; Standard, Pro and Enterprise annual tiers billed monthly per location; platform fee plus usage; white-glove onboarding; support by Zoom, email and in-app chat. Page date: not shown.
2. [Hatch homepage](https://www.usehatchapp.com/): AI CSRs answer every call, text and email. Page date: not shown.
3. [Hatch Voice AI](https://www.usehatchapp.com/product/voice-ai): Inbound and outbound Voice AI; warm transfers. Page date: not shown.
4. [Hatch Messaging AI](https://www.usehatchapp.com/product/messaging-ai): AI replies across text, email and web. Page date: not shown.
5. [Hatch Chat (docs)](https://docs.usehatchapp.com/integrations/lead-sources/hatch-chat-overview): Website chat continues by text message. Page date: not shown.
6. [Command Center](https://www.usehatchapp.com/product/command-center): Cross-channel conversation cards on boards. Page date: not shown.
7. [Journey Builder](https://www.usehatchapp.com/product/journey-builder): Multi-day voice, SMS and email sequences; two-way CRM sync every 15 minutes. Page date: not shown.
8. [Lead nurture](https://www.usehatchapp.com/solutions/lead-nurture): Re-engages aged leads, estimates and no-shows. Page date: not shown.
9. [Data Bridge](https://www.usehatchapp.com/product/data-bridge): ServiceTitan, Jobber, HubSpot, Salesforce, AccuLynx, JobNimbus and more; lead sources such as Angi, Yelp and Facebook. Page date: not shown.
10. [Call forwarding (docs)](https://docs.usehatchapp.com/how-to-use-hatch/workspace-settings/how-to-setup-call-forwarding-for-your-workspace): A dedicated phone number per workspace. Page date: not shown.
11. [What is Hatch (docs)](https://docs.usehatchapp.com/getting-started/intro-to-hatch/what-is-hatch): Home services and home improvement businesses of all sizes. Page date: not shown.
12. [Hatch passes 150 million leads](https://www.usehatchapp.com/blog/hatch-surpasses-150-million-leads-expands-ai-agent-platform-into-new-service-categories): Founded in 2018; joined Yelp in 2026. Page date: Oct 1, 2026.
13. [Hatch documentation index](https://docs.usehatchapp.com/llms.txt): Index of Hatch's docs; no payment or Instagram or Facebook DM features listed. Page date: not shown.
- L1. [Lumion pricing](https://lumion.ai/pricing): Every Lumion fact on this page: plans, prices, AI credits, channels, integrations, Payments and compliance.
- L2. Lumion customer data, Arclabs Welding School: The follow-up figures under “From a Lumion customer” (Sep 21–Oct 12, 2026).

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