# Upload leads. Enroll students. Watch our customer webinar

Published 2026-11-13 by Lumion. Guides & Playbooks. https://lumion.ai/blog/upload-leads-enroll-students-webinar

> Your next student may already be on one of your lists. In our latest customer webinar, Josh Haghani shows how career schools bring old leads back with a Re-engagement journey.

Your next student may already be on one of your lists. In our latest customer webinar, Josh Haghani shows how career schools bring old leads back with a Re-engagement journey.

## The leads you already paid for

Every career school has leads that went quiet: people who asked about a program, started an application or booked a tour, and then stopped answering.

Most of those leads cost money to get, and they're still sitting on your lists.

So we spent a whole webinar on bringing them back. Press play above for all 38 minutes, or read the short version below.

## What this means for your team

- **Start where it's easiest.** Three lists win back first: never enrolled, tour no-shows and unfinished applications.
- **Live in three steps.** Upload a list, pick the goal, turn it on.
- **One clear finish line.** Every journey has one call to action: a form, a booked meeting or a qualification.
- **Reach them where they answer.** Calls, voicemails, texts and postcards, at the pace you pick for each list.
- **Consent first.** Every list you upload should have marketing consent for texts and calls.

## Start with three lists

Josh's advice is to start with the lists that are easiest to win back:

- **People who never enrolled.** They asked about a program and never took the next step.
- **Tour no-shows.** They booked a visit and didn't come.
- **Unfinished applications.** They started and stopped. This list refills every week, so it's worth following up within minutes of someone stopping.

![Start with three lists: never enrolled, tour no-shows and unfinished applications.](/blog/upload-leads-enroll-students-webinar/three-lists.png)

## Upload your list, pick the goal, turn it on

Getting started takes three steps. Upload a list (from a spreadsheet, an integration or contacts already in Lumion), pick the goal you want each lead to reach, and turn the journey on.

Lumion's team can set up the first list with you.

![Uploading a list of contacts into the first stage of a Re-engagement journey in Lumion.](/blog/upload-leads-enroll-students-webinar/upload-your-list.png)

## What counts as converted

Every journey has one call to action. When a lead finishes it, they move to Converted:

- **A form.** An application, an inquiry or an interest form.
- **A booked meeting.** A tour, a phone call or a campus visit on your calendar.
- **A qualification.** The lead answers your questions, enough to clear your bar for interest and fit.

![Inside Re-engagement: replies move a lead toward Converted, quiet leads get a lighter touch, then outreach stops.](/blog/upload-leads-enroll-students-webinar/inside-re-engagement.png)

## Reach them where they answer

Josh's favorite combination is a call, a voicemail and a text in the same moment. On iPhones, voicemails show up as text, so students can read why you called, and a missed-call text right after makes it easy to reply.

Journeys can also send postcards, and Lumion answers Instagram, Facebook and TikTok messages day or night.

![What we've learned so far: text brings in most written replies, and a call, a voicemail and a text work best together.](/blog/upload-leads-enroll-students-webinar/what-weve-learned.png)

In the webinar, Josh also shows three real text threads (names hidden), including a student who was leaning toward another school, got a kind reply with the form link, and filled out the form.

## One more thing: consent

Before you push a list, make sure those leads gave you marketing consent for texts and calls. Not sure what you need? Talk to us before you upload.

## See it in the product

The second half of the webinar is a live walkthrough: a Re-engagement journey from the inside, uploading a list, editing the template, choosing a call to action, and asking Mia about a journey.

![A live Re-engagement journey in Lumion, with how many leads reached each stage.](/blog/upload-leads-enroll-students-webinar/re-engagement-live.png)

## Chapters

- **0:00** Coming up
- **0:19** Welcome
- **3:32** Today's topic: your old leads
- **13:46** Three lists to start with
- **14:54** Upload, pick the goal, turn it on
- **15:21** Inside the Re-engagement journey
- **18:01** What counts as converted
- **18:42** Three paces
- **20:37** What works: SMS and three real texts
- **22:46** Demo
- **32:14** Q&A

## Next webinar

**24/7 Coverage on Every Channel**, Thursday, December 3. Answer every call, text, chat and DM, day or night, so after-hours leads stay with your school.

Want to see Lumion on your own lead lists? [Book a demo](https://lumion.ai/book-demo).