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The leads you already paid for

Every career school has leads that went quiet: people who asked about a program, started an application or booked a tour, and then stopped answering.

Most of those leads cost money to get, and they're still sitting on your lists.

So we spent a whole webinar on bringing them back. Press play above for all 38 minutes, or read the short version below.

What this means for your team

• Start where it's easiest. Three lists win back first: never enrolled, tour no-shows and unfinished applications.
• Live in three steps. Upload a list, pick the goal, turn it on.
• One clear finish line. Every journey has one call to action: a form, a booked meeting or a qualification.
• Reach them where they answer. Calls, voicemails, texts and postcards, at the pace you pick for each list.
• Consent first. Every list you upload should have marketing consent for texts and calls.

Start with three lists

Josh's advice is to start with the lists that are easiest to win back:

• People who never enrolled. They asked about a program and never took the next step.
• Tour no-shows. They booked a visit and didn't come.
• Unfinished applications. They started and stopped. This list refills every week, so it's worth following up within minutes of someone stopping.

Upload your list, pick the goal, turn it on

Getting started takes three steps. Upload a list (from a spreadsheet, an integration or contacts already in Lumion), pick the goal you want each lead to reach, and turn the journey on.

Lumion's team can set up the first list with you.

What counts as converted

Every journey has one call to action. When a lead finishes it, they move to Converted:

• A form. An application, an inquiry or an interest form.
• A booked meeting. A tour, a phone call or a campus visit on your calendar.
• A qualification. The lead answers your questions, enough to clear your bar for interest and fit.

Reach them where they answer

Josh's favorite combination is a call, a voicemail and a text in the same moment. On iPhones, voicemails show up as text, so students can read why you called, and a missed-call text right after makes it easy to reply.

Journeys can also send postcards, and Lumion answers Instagram, Facebook and TikTok messages day or night.

In the webinar, Josh also shows three real text threads (names hidden), including a student who was leaning toward another school, got a kind reply with the form link, and filled out the form.

One more thing: consent

Before you push a list, make sure those leads gave you marketing consent for texts and calls. Not sure what you need? Talk to us before you upload.

See it in the product

The second half of the webinar is a live walkthrough: a Re-engagement journey from the inside, uploading a list, editing the template, choosing a call to action, and asking Mia about a journey.

Chapters

• 0:00 Coming up
• 0:19 Welcome
• 3:32 Today's topic: your old leads
• 13:46 Three lists to start with
• 14:54 Upload, pick the goal, turn it on
• 15:21 Inside the Re-engagement journey
• 18:01 What counts as converted
• 18:42 Three paces
• 20:37 What works: SMS and three real texts
• 22:46 Demo
• 32:14 Q&A

Next webinar

24/7 Coverage on Every Channel, Thursday, December 3. Answer every call, text, chat and DM, day or night, so after-hours leads stay with your school.

Want to see Lumion on your own lead lists? Book a demo.